Most hospitality websites are a brochure with a contact form attached. They look fine. They do not help at the moment a guest actually wants to book. That moment is rarely 10am on a Tuesday. It is late evening, scrolling Instagram. It is Sunday morning, comparing two cottages. It is a message that says: “Are you free the last week of August, and is the parking included?” If nobody is there to answer, the guest does not wait politely. They message the next listing. What we put